The ASMR sound source of YAMAWA MFG. Co., Ltd. was released on the branded audio label "SOUNDS GOOD".
YAMAWA MFG. Co., Ltd. (Head office: Chuo-ku, Tokyo, Representative Director: Yoshio Watanabe), QUANTUM Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Mitsuru Takamatsu, etc.), and Otobank Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Yuya Kubota), a new brand that connects companies, artists and listeners through sound participated in the branded audio label "SOUNDS GOOD" (Representative: Jun Ando, hereinafter "SOUNDS GOOD"), and started distributing ASMR sound sources.
Along with the music distribution, 5 artists from CIRRRCLE / Pecori (Dance Foot Works) / Sawa Angstrom / SEKITOVA / Shingo Suzuki (Ovall) participated in SOUNDS GOOD, and announced a sample of the ASMR sound source of YAMAWA MFG. Co., Ltd. CIRRRCLE was in charge of the narration to pick up the appeal of the ASMR sound source.
YAMAWA MFG. Co., Ltd. becomes the 4th "SOUNDS GOOD" label participating company. It is the first time since it's establishment in 1923 that YAMAWA MFG. Co., Ltd. implemented branding measures.
Theme title【SCREW THREAD HOLES ISSUE】
- 『The 4 Tones of Tapping Screw Threads』
- 『The World of Grinding to 0.001mm』
- 『The Room Pouring 2,000 ℓ/min of Oil』
- 『Confirmation by a Human or a Machine』
ASMR (Autonomous Sensory Meridian Response) is a reaction or sensation that a person feels when hearing or is subjected to visual stimulation to make a person feel less stress. Over the past few years, sound sources that can get this sensation (ASMR sound sources) have become popular around video sites as relaxing and focused sounds.
（ SOUNDS GOOD YAMAWA Brand Page ）https://soundsgoodlabel.com/yamawa/
◆ Click here for links to collaborative sound sources, including the music of participating artists
◆ Special conversations of participating artists and SOUNDS GOOD representative Mr.Ando
https://quantum.ne.jp/works/1285/(see quantum Web Site)
「“Challenging sound branding ”to expand it's existence to the younger generations, stepping out from the company image that is only known to a certain group of people.」
Why did YAMAWA MFG. Co., Ltd., a company who has history of almost 100 years decide to participate in SOUNDS GOOD? How does "Corporate Sound" appeal to artist CIRRRCLE? The three parties met for the first time and discussed the possibility of branding by using the company's sound and the relationship between artists, companies, and listeners that were different from the past.
This is a "Branded audio label" extracting "ASMR sound source, "comfortable sound" that work on the brains sensors and emotions from "unique sounds" possessed by companies and brands, and delivering them to listeners to create a new form of branding that connects companies. We aim to be a new type of label that functions as a platform rather than having an artist.
For example, it symbolizes a brand that has not been noticed in the past in spite of its presence in the company and brand until now, such as the characteristic sound generated in the factory production line and the sound when using the product. ASMR sound sources are created by regarding the sounds and voices as branding assets. Also, through collaboration with music artists, ASMR sound source contents are converted into "music" and provided to listeners, creating new contact points between companies and listeners (suppliers and consumers).
Label Name：SOUNDS GOOD
Address:1-13-10 Shibaura, Minato-ku, Tokyo 9F
Official Account：SoundCloud | https://soundcloud.com/soundsgoodlabel
Twitter | @soundsgoodlabel
Instagram | sounds.good.label
Content Listening Environment:SoundCloud、YouTube、Spotify、Apple Podcasts、Google Podcasts
* Hearing with headphones or earphones is recommended.